Electronic Arts Inc. recently announced that the sales numbers for Madden NFL 12 are in, and they couldn’t be happier. In its first week (Aug. 30 – Sep. 5), the game sold through 1.4 million copies across all platforms, up 10 percent over last year’s title. They also released information that profits from digital downloads are up 78 percent over last year. This is no surprise as they stated that nearly 200,000 Madden Ultimate Team card and coin packs were sold during that first week. “Madden NFL 12 is off to a great start, and we’ve seen a tremendous amount of excitement and demand this first week,” said Chris Homeister, senior vice president and general manager of the home entertainment group at Best Buy. “Fans lined up at Best Buy stores around the country for midnight launch events to be the first to bring Madden NFL 12 home and get a jump on their rivals.”
As if the sales numbers weren’t impressive enough, Madden 12 also put up big numbers in terms of gameplay hours. Fans of the franchise apparently played more than 5.4 million online matches since the release, and EA SPORTS Season Ticket subscribers cranked out over four million gameplay minutes during the early access period, which began on August 26th. “With the start of the NFL season only days away, fans are thrilled to get back to football and they’re doing so in record numbers through Madden NFL 12” says Andrew Wilson, executive vice president of EA SPORTS. “The growth across console and digital shows that the appetite for the Madden NFL franchise has never been bigger.”
Being the only major, officially licensed NFL franchise video game on the market, EA Sports sure had some big shoes to fill. If the successful launch is any indication of this year’s release gone right, football fans will have yet another year of great video game football simulation. Madden NFL 12 is available now on the major platforms, as well as the free-to-play Madden NFL Superstars 12 game is now available on Facebook.
For more information on Madden NFL, visit http://www.ea.com/madden-nfl