Starting August 12th, the price of the 3DS in North America will drop from $249.99 to $169.99, from $349.95 down to $250 in Australia, and from 25,000 yen to 15,000 yen in Japan. The prices for Europe have not yet been announced.

“For anyone who was on the fence about buying a Nintendo 3DS, this is a huge motivation to buy now,” said Nintendo of America President Reggie Fils-Aime. “We are giving shoppers every incentive to pick up a Nintendo 3DS, from an amazing new price to a rapid-fire succession of great games.”

That’s great for prospective owners of the console, but what about those of us that have already grabbed our 3DS’? Nintendo is launching it’s new “Ambassador” program and giving you 20 free games from the eShop. To enroll, just connect your console to the eShop at least once before 11:59 p.m. Eastern time on August 11th.

Starting September 1st, the following NES Virtual Console games will be available, at no charge for Ambassadors, for download:
Super Mario Bros.
Donkey Kong Jr.
Balloon Fight
Ice Climber
The Legend of Zelda
+5 more NES classics

By the end of 2011, the following Game Boy Advance Virtual Console games will be available, at no charge for Ambassadors, for download:
Yoshi’s Island: Super Mario Advance 3
Mario Kart: Super Circuit
Metroid Fusion
WarioWare, Inc.: Mega Microgame$
Mario vs. Donkey Kong
+5 more GBA classics

The NES titles will eventually be put onto the eShop as paid titles, but Ambassadors will get them for free. According to Reggie, “Once the paid versions of the games are posted to the Nintendo eShop later in the year, the updated versions will be available to Ambassadors for download at no cost.”

The GBA titles are, according to Nintendo, exclusive to the Ambassadors and they currently have no plans to release them as paid products.

Nintendo-3DS-Person-S

For more info on the Nintendo 3DS price drop, and the Ambassador program, visit the official page at http://www.nintendo.com/corp/nintendo3ds/news/