Another glorious example of how Twitter can be easily used by video games publishers and developers to announce things without the need of a big press release document and lots of planning. Got a new version of your game coming out? Simply snap a quick photo on your phone and upload it to Twitter!

That’s exactly what Robert Bowling, Creative Strategist at Infinity Ward, did with the Hardened Edition of their upcoming blockbuster-in-waiting, Call of Duty: Modern Warfare 3.

“First look at the #MW3 Hardened Edition, literally on the factory line. Details on it coming at Call of Duty XP” Bowling posted on Twitter a couple of days ago, also mentioning Call of Duty XP, Infinity Wards gathering event for all the fans of the multi-million dollar selling franchise, similar to Blizzards BlizzCon event.

Call of Duty: Modern Warfare 3 Hardened Edition Box