When romance meets product development… It’s such a refreshing idea, when product development has all the ingredients of a romantic story – the makings of Life-Spot started with Judith and Aaron Altheim, a couple living in Brooklyn, New York. Judith had a vision for a practical tool that would make life easier: a devise that would charge all mobile devices. It took Aaron a while to figure out what Judith envisioned. The result is an impressive set of sketches – and a more than 100% backed Kickstarter. Yes, this product will hit the market.
(Spot the Life-Spot in the images above.)
Life-Spot is a universal multi charger, capable to charge up to 8 mobile devices simultaneously. It supports any device with microUSB or Apple ports – and it comes in different designs. A simple idea but like any romantic story – its birth came with ups and downs.
To grasp Judith’s vision, Aaron drew a sketch, the first in the series below. Then Joel Cap– a Product designer who graduated ‘Savannah College of Art and Design’ three years ago joined the team and made the following sketches. Right after, Industrial designer Guy Tevel took the lead and created a full production file, with the help of electronic engineer Richard Levy. So far, so smooth.
The only thing they had to do… was actually make it. They shipped power supply from Thailand; the retractable mechanism from China; and the enclosure, made locally, in upstate NY by a company called ‘Spectrum Plastics’. Aaron and Richard built the first prototype which took them almost 10 hours. When the first phone was charged, it must have felt like party-time. But then, when they started their Kickstarter in February 2013, they had to cancel within weeks.
Judith and Aaron Altheim found the crowd funding platform a great way to get feedback, good or bad, from potential consumers. To find out if people would be interested in their product. And Kickstarter was the most famous and the biggest crowd funding platform around. However, they felt they had a better shot with the campaign with lower prices – foremost, a much lower price for the lower-end pledges.
During that first Kickstarter they realized that it would actually be possible to improve the numbers by reducing the production expenses. They spent a lot of time renegotiating and attracting different producers. A phase they describe as ‘tough’. But, with a friendly $55 for the life Spot -only for the Kickstarter early birds of course- as a result.
After two years of developing the Life-Spot, the Kickstarter reached its goal. At the time of writing the Life-Spot Kickstarter campaign has 306 backers, together good for 123% of their $25,000 goal and 12 days to go. Should it reach the stretchgoal of 50,000 – they’ll make Micro- and Apple- only versions. Deadline December 15, 2013.