Sarah Northway is the creator of the Rebuild series of zombie survival games. Creating the majority of the games either by herself or with her husband, Colin, she is currently head-deep in the development of Rebuild: Gangs of Deadsville. This time, Sarah has taken to Kickstarter to help fund the game and she has given us the opportunity to ask her a few questions about Kickstarter and her game development history.
First of all, thanks for answering our questions. For starters, can you tell us a few words about your game?
Rebuild: Gangs of Deadsville is a post apocalyptic strategy sim game. Not your average zombie game; it is thoughtful and involves a lot of narrative. The cities, survivors and events are generated randomly so it has a bit of a roguelike feel.
Why did you decide to start a campaign on Kickstarter?
I love Kickstarter and fund a lot of games through it myself. I was ready to announce the game and work on the beta community and this seemed like a good way to do that while also funding extra content.
What uniqueness are you bringing to the table?
Gangs of Deadsville is the third game of the Rebuild series. Fans who played the first two have been sending me thousands of great suggestions for this new game, organized at wiki.rebuildgame.com. In a way, we’re all making this new game together.
Is this the first time you’ve used Kickstarter?
Gangs of Deadsville is the third game in the series developed mainly by me, though I’ve published a few others, notably Incredipede with my husband Colin. This is the first game I’ve Kickstarted and I’m proud to be a part of the Kickstarter movement at last.
What kind of rewards did you come up with?
This campaign is fans chance to get themselves in the game, and to get into the alpha so they can help shape how Rebuild develops.
What would be your advice regarding creating a project on Kickstarter? How important was the video?
I’ve seen games do extraordinarily well by just showing gameplay and music for their videos without showing the developers faces at all. I suspect when it comes to games that you’re better off having a demo of some kind. In my case, since this game is the third in the series, I can send people to the free flash version of Rebuild 2, and I’m also having a 99 cent sale for the mobile version.
What did you do to promote your Kickstarter campaign?
I added a notice about it to existing versions if the earlier Rebuild games, posted about it on official sites and community hubs, sent an email to prospective beta testers and contacted select press.
Can you give us some information about Northway Games?
My husband Colin and I are Northway Games. We have been traveling all over the world for the last four years and writing indie games. We mainly work on separate projects and the Rebuild series is mostly just me. But for this game I’ve hired two artists and a writer to help me out with the huge amount of content this game is going to have.
Please tell us something which isnt written in your project page which worth mentioning.
I’ll have an announcement about the game’s soundtrack very soon!
Anything else you’d like to add?
I’m writing Rebuild 3: Gangs of Deadsville from Mexico, Panama, Argentina, Brazil, the US and Canada. I’m living on a remote island in Panama right now.
Thanks for your time. We can’t wait to play Gangs of Deadsville.