EA has just released a new gameplay video for the upcoming Need for Speed Rivals that shows off the car customization features.  The customization looks great and goes above and beyond what we’ve ever seen before in a Need for Speed title.  Need for Speed Rivals is being developed by Ghost Games and is coming to Xbox 360, Xbox One, Playstation 3, Playstation 4, and PC in November.  Watch the video below, or take a look at some screenshots to see what awaits you.