Microsoft’s CEO Steve Ballmer stated in a recent interview with USA Today that, ”The Xbox isn’t a gaming console, it is a family entertainment center.” He went on stating that the Xbox is a place to socialize with family, ”It’s a place to watch TV. We have Hulu coming. It’s the only system where you are the controller. Your voice, your gestures, your body.”
He also talked about playing the Xbox with his family,”My wife used to say, “No, no, that’s the machine the boys use,” and now she says, “Yeah, I want to go watch movies. Let’s go play the dance game.” It opens up accessibility to family entertainment because with the Kinect, you control these systems with your body, with your voice. We’ve opened up the world of content in TV, movies. You just sit there and say “Xbox”‘ or “play movie.