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Microsoft Gets Content Coach for CES 2011

By on December 30, 2010

Microsoft has hired Chet Logothestian as a “content coach” in preparation for Steve Ballmer’s big CES 2011 keynote next week.  Logothestian is scheduled to meet with Ballmer tomorrow on New Year’s Eve to discuss important dealings that could be an important turning point for Microsoft and how they reach their audience.  Posts were found on the company’s official Facebook page, confirming Microsoft really wants to make an entertaining presentation for both their loyal fans and newly found Kinect users alike.

mscoach

With the big push for casual gaming for the Xbox 360′s new Kinect peripheral this past holiday season, it’s nice to see Microsoft take a step back and remember to have a little fun with their marketing.  Logothestian really emphasized the fact that this PR stunt isn’t a serious business move when he described himself as :

“I am world-renowned content coach. I have worked with politicians in writing acceptance speeches for suburban aldermen, I coached the setup speaker to the keynote address for the Wyoming Plumber Union Summit and the salutatorian class address for Maple Valley Middle School (Go Cougs!) I have recently been hired by Microsoft to analyze, mold and coach presenters, turning them into magicians and helping to create a successful CES 2011.”
Ballmer is scheduled to open CES 2011 and be the first of the Microsoft keynotes for the show on January 5th, 2011 at 6:30 PM PST.
Found on WinRumors
Microsoft Gets Content Coach for CES 2011, 2.5 out of 5 based on 10 ratings

About Charles

Gamer by Night. IT Pro by Day.

23 Comments

  1. Diago

    December 31, 2010 at 10:31 am

    Well I’m not shocked to see MS copy yet another success
    a company has created, and act as if its their own development.

    Its the excact reason for why i don’t buy Microsoft products, let alone the Breakbox 3 Fixme.

    • lucaskj

      December 31, 2010 at 11:25 am

      and then when everyone sees Kevin Butler they’ll all say “omg they well stole that from microsoft”.

      • Ask

        December 31, 2010 at 12:02 pm

        That doesn’t even make sense.

        Fanboys are so stupid. How can you let yourselves be brainwashed so easily?

        • Jlrobers

          December 31, 2010 at 4:01 pm

          You guys are so f’n dumb. They hired a guy to hype up a product. hmmm… cause that hasn’t ever been done before kevin butler. Never have microsoft or any other article even said how he will hype it up. KB does a good job but come on… Its unbelievable how many things you guys will complain over.

          P.S. how long have you guys been locked in your room afraid to go into the sunlight for a breath of fresh air?

    • link

      January 2, 2011 at 10:01 pm

      Yeah, it’s not like Sony copies sucessfull products from it’s competition or anything, we all know how original the playstation move *cough*wiimote rip off*cough*

  2. Rommie

    December 31, 2010 at 10:36 am

    Ugh, as if one wasn’t bad enough. The whole marketing scheme (Butler, and now the copy cats) were a stupid idea to begin with, and they’ve been beaten into the ground.

    Give it a rest, both companies are overreaching.

  3. Rommie

    December 31, 2010 at 10:37 am

    Diago, as poorly made a product as the 360 is (and it’s a terrible product), at least Microsoft isn’t taking OUT features from their consoles, unlike the PS3…

    • Brian

      December 31, 2010 at 11:11 am

      If the 360 is a terrible product, I would had to see what you think of the PS3. Yikes…it’s must be an abomination.

    • RommieIsAFag

      December 31, 2010 at 11:13 am

      >Microsoft isn’t taking OUT features from their consoles
      Oh yeah dude like how they didn’t take away Xbox live support from Original Xbox live titles

      • Rommie

        December 31, 2010 at 11:54 am

        You mean like how Demon Souls is going offline?

        Cut the bullshit and stop the fanaticism. Sony and Microsoft are equally evil.

        • CottonGin

          December 31, 2010 at 1:48 pm

          Sony does not own Demon Souls servers, Atlus does. And now your just sounding like a troll.

  4. Me

    December 31, 2010 at 10:41 am

    This guy is just a consultant, one who advises Miley Cyrus on her music… lololol…. how is this person Microsoft’s Kevin Butler?!?!?!?!?!!?!??!

  5. So NY

    December 31, 2010 at 11:57 am

    IF MICROSOFT WANT TO WIN, THEY SHOULD HIRE, NEIL PATRICK HARRIS

    • Rommie

      December 31, 2010 at 12:00 pm

      IF PEOPLE WANT TO TAKE YOU SERIOUSLY DO THEY HAVE TO TYPE IN CAPS TOO?

      • Jabeelm786

        December 31, 2010 at 1:50 pm

        IT SEEMS LIKE IT…

      • So NY

        December 31, 2010 at 4:07 pm

        NO THEY DONT -.-

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  7. NOWAY

    December 31, 2010 at 2:41 pm

    WHATS THE POINT OF 360 WHEN YOU HAVE A PC /W STEAM?

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  10. Anonymous

    January 1, 2011 at 7:03 am

    Microsoft is just copycatting because they cant do shit by themselves

    • guest

      January 2, 2011 at 10:02 pm

      the same thing goes to sony (playstation move anyone?)

      • Ajaysstuff

        January 4, 2011 at 7:50 pm

        Move tech was out before the Wii was invented genius.